You Get What You Pay For
Updated: Feb 28
Hello Future Fit Food Fans,
We hope you are making the most of your winter if you’re in the northern hemisphere. We embrace winter here are Future Fit Foods enjoying our champagne powder snow, hiking, and skiing in our Rocky Mountain playground. Our Future Fit Foods are a great compliment for all of your outdoor activities to keep your belly warm and your body energized.
Tomorrow is International Women’s Day and we wanted to take a moment to honor all women around the world and the critical role they play in society.
We would like to highlight the late Muta Maathai who was a Kenyan social, environmental and political activist and the first African woman to win the Nobel Peace Prize.
Muta founded the Green Belt Movement in Kenya, an environmental non-governmental organization focused on the planting of trees, environmental conservation, and women's rights, and tied together social justice issues with environmental degradation.
If you’d like to read more about Muta, please follow this LINK
Future Fit Foods is a proud 100% woman-owned business committed to create more value than we destroy in our food supply chains.
Long before founding Future Fit Foods, Paloma always questioned how it was possible that stores would sell $5 fully-cooked, packaged and ready-to-eat chickens. Have you thought about this? Consider the grain used to feed the chickens, the land used to raise them, the wages to the workers and farmers, the transportation of the chicken and the processing, the cooking, and the preparation and packaging at point of sale.
“Cock Fight: Meet the farmer blowing the whistle on Big Chicken” is a documentary where a frustrated contract farmer from North Carolina shares his story on what is happening behind the scenes to supply that $5 chicken and the corners that are cut with negative impacts to the environment, to workers, to farmers and the chickens.
Sean remembers his mother telling him to “buy less but buy good” meaning to consider quality over price when purchasing products. Stuff doesn't matter. Healthy people and planet do. What will we do with all that stuff when we look back at our lives?
When we designed our Future Fit Foods, we had the value chain in mind. We strived to create more value than we destroy while at the same time delivering healthy and tasty mini-meals that are good for you and the planet.
We painstakingly identified suppliers that are practicing organic farming while delivering high-quality ingredients and are fair to their workers.
We chose recipes that avoid using commoditized ingredients that have for decades delivered low nutrients, promote monoculture farming, or contribute to climate change.
We intentionally chose ingredients that deliver superfoods and good nutritional outcomes to our customers.
We designed our packaging made from industrial compostable materials, we created a packaging take-back program, and offered all our customers the option to use RePack reusable envelopes for home delivery to make it easy for everyone to do their part in avoiding plastic waste.
We are not simply trying to do less bad but do more good. Our customers have made a conscious choice to do more good as well.
For us, it's simple math. Ask the questions of what's in your food. You get what you pay for.
Do you agree? Let us know.
Paloma and Sean