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  • Writer's picturePaloma Lopez

Sourcing for Value Creation

Updated: Feb 28, 2023

Future Fit Foods believes that we have an important role to play right from the design of our foods in creating more value than we destroy in our value chain. A value chain is a series of internal and external activities that organizations like ours set up in collaboration with their partners and suppliers to create value for their customers, and in our case also to create positive value for society and nature.

Our food design intent dictates the value chain that is needed to source ingredients from the farmers that grow our plant-based ingredients and moving those ingredients to the kitchen, cooking our delicious soups, and then delivering to you to share with your family and friends. To us, building a positive value chain begins with intentional food design but also with selecting the right sourcing partners including local family farms, B Corporations, etc. who are as dedicated as we are to driving positive social and environmental impact.

Creating value is no easy task when we commit to bring to you a tasty and high quality plant-based product that is packed with nutrients, deliver an 'instafresh' experience, and use next generation packaging. We embrace food diversity and know that using diverse organic ingredients such as moringa and sprouted mung beans will not only provide you with a better food experience and nutrition but also help promote crop rotation practices that support the natural balance of our rapidly depleting soils.

Currently, across our three Future Fit Foods' soups, we use no less than 37 unique plant-based ingredients, including more than 10 superfoods, averaging 16 ingredients per recipe from 18 distinct US suppliers with sourcing across multiple geographies.

As mentioned in our earlier video with Gesina Beckert, we did assess the social and environmental impacts along the value chain when we initially considered the list of ingredients we were looking to use for our recipes. We are now continuing this work with our current 18 suppliers to evaluate their social and environmental impact through our sourcing practices. This data will then be "slurped" into our value creation model amongst other data points to determine how much social and environmental value we are creating as we aim to create more good than bad.

One early finding is seeking ways to work more directly with farmers and building a path to go direct where possible to create a more circular Future Fit Foods' supply system. Also, we want to go beyond Organic to Regenerative ingredients focusing on conservation and rehabilitation efforts building resilience into agricultural practices. The biggest barrier to entry at this time is the lack of farms and products certified. If you have any ideas or suppliers we would love to hear from you. Our ambition is to create completely Regenerative Suppas in the future.

We are also finding that size does matter when sourcing. Our minimum order quantities are small so our leverage is limited with our partners, and we are also finding that shipping costs can be as much as twice the cost of the ingredients themselves. In some cases, we had ingredients shipped to the mother ship and we hand-carried them to the kitchen and one time Paloma foraged across Colorado’s Front Range for lemongrass and searched across the US for green papaya.

This is where you can help. With your purchases during our pre-sale campaign coming very soon you can be a part of helping us scale to the next round and alleviating some of these big challenges that are induced by being small. Our intent and sweat will bring to you the finest organic ingredients, tasty foods while intentionally creating more value than we destroy in our value chain.

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