Hello Future Fit Food Fans,
We know it's been a while since we connected with you, but we have been busy bringing Southern Soul, Spice Route, and Seven Seas to the world. Our mini meals are meeting people where they are at, bringing nutrition and goodness wherever they land.
It has been a fantastic couple of months since customer zero received their first product, and we thank many of you who received our blogs for your support, voting with your dollars, and inspiring change in the convenient food sector.
Phew, we have had plenty of barriers thrown in the way of getting to market from our door to yours from production, sourcing, packaging, and e-commerce hurdles. We have endured playing in the Future Fit Foods sandbox another day. We packaged all Future Fit Foods' soups for the first batch ourselves, including chopping vegetables and garlic. This experience gave us great respect for all hardworking food service workers who keep value chains resilient and get food to your door.
The community response has simply been overwhelmingly positive, and we sold out of our first batch of production by the end of August.
We are equally thrilled to see purchases permeate through our friends and family network to new networks and communities not known to us, and a special shout out to those of you who have reordered our soups.
We have completed our second batch of production with the University of Nebraska Food Innovation Center and plan to continue scaling production with their team into the Fall. The Innovation Center is acquiring a new freeze dryer for Future Fit Foods and the customers that will produce more soups of the same quality and more efficiently from now on. We are excited about that.
Some of you have asked why freeze-drying? Freeze drying is an excellent preservation technique carried out at freezing temperature to maintain the food’s original molecular structure, taste and texture and to lock up to 97% of the nutrients in the food itself. Unlike dehydration, which uses heat to dry out the food, breaking down the molecular structure, changing the texture and losing some of the flavor and nutrients in the process.
Finally, we are excited to announce that as the band Devo crooned "Freedom of Choice," you now have more soup options available on our online store, including purchasing a six-pack of exclusively one of your favorite flavors rather than the forced-fed assortment.
With gratitude, Paloma and Sean